Real Estate Investor Insider Secret #11: Harness the Power of the Testimonial in Your Postcard Mailing

Require forcing up your next card transmittal? Then go one tread beyond merely yarn your audience what your real investment industry has made for others in the preceding – let your customers know them.

You don’t have to sign-up your clients as your sales associates. All you need to do is to request them for a simple write-up on their experience with your service and how you were able to help them.

A true, honest and compelling testimonial from a satisfied customer is much like a picture – it’s worth a thousand words. You can try to convince your audience till your pen runs out of ink that your service is well worth their time and energy. But, face it, you’ve got a vested interested in telling people that you want to make money.

And even if the testimonial is just a few sentences, a sincere and straightforward testimonial from an old client carries a hundred times more weight than your own description about your services.

You can give this testimonial a clever headline. “Let our customers speak for us.” “Our customers say it much better than we can ever!” The point is that your message will have a more powerful impact when you add a testimonial that praises your services.

Your next ruminate, no doubtfulness, is upright where do you localize these testimonials. You may really anticipate that one region of your card is but surmount than another. Shaft, as far as outspoken marketers can recount right now from research, no single area is real any solon strong than other.

So don’t attempt to put words in your customers’ mouth. They can do a better job than you. What you can do instead is just to introduce their testimonials with a simple sentence or phrase such as, “What our customers say about our service:”

When I worked as a copywriter for a nutritional matter company, we routinely set to testimonials on the figurehead support of any postcard transmitting we’d create. And I must enjoin you that our postcards acknowledged dead spectacular greeting orders! Of direction, if you can rank them any where on the remaining broadside as recovered it only increases the effectiveness of your marketing safari.

Or, you can group all of them together on the right side of your real estate direct mail. Another great suggestion for real estate postcard marketing campaigns is to place a couple of testimonials on the front of the card.

Lastly, because of the implosion of the sub-prime mortgage crisis, trust and credibility are more important than ever in real estate investing. Hence, use your clients’ testimonials in your real estate direct marketing campaigns to fortify your credibility and draw in more customers.

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