September 2, 2010

Organizing Returns Processes With Reverse Logistics

Returns processing, also known as reverse logistics, is a subsection of third party logistics that deals with minimizing costs of returns. With as much as 30% of some buyers returning goods, it’s important to have a reverse logistics operation in place for any retail or manufacturing operation.

The amount of people returning items is higher than ever. With money tight with most United States citizens, and the Internet providing a common barrier between buyer and seller, there have been high returns all across the board. This means that there must be a system in place to handle excess returns, but also a system to solve the problem of why returns are occurring.

One reason why a business would outsource their reverse logistics operation is due to the process of making as few mistakes as possible when it comes to correct addresses. Shipping to the wrong address results in fees that the business has to pay due to negligence or a failure to validate an address. Third party logistics companies will already have systems in place to collect, organize, and print out address labels without error.

Return departments don’t always just replace a product. Instead, a product may become refurbished and sent back to the buyer. This is popular for heavy machinery such as riding lawn mowers, where replacing the entire machine would cost much more than replacing a simple part. As a result, your business may also need a repair department on staff.

The refurbished market is a common one. A tactic used in this market is to cycle through refurbished products as needed. If the business selling the product receives a request to repair a certain item, they might instead put the item they receive in a warehouse to get ready for troubleshooting. They would then send an already repaired device back to the consumer to save on repair time. This doesn’t work for personalized devices, but does for most retail electronics.

Remember that you are competing with other businesses that could potentially take business away as a result of dissatisfaction. One way to reduce confusion or communication errors within customers is to spend extra time making a manual and operating booklet that goes with the product. A mobile phone should have a detailed list of every feature and button. If it doesn’t, the buyer will probably return it and trade it in for a different model that is easier to learn.

Closing Comments

The logistics of returns processing isn’t simple to master. Outsourcing to a third party logistics service is necessary for when you outgrow your basic business model. Third party logistics services seek to save money, not waste it, so they are a great business investment. Consult several for a quote or consultation.

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