How To Build Massive Back Links To Your Site? (Part II)

I had talked about the importance of getting lots of back links to your site in one of my earlier articles. Back links are important for ranking well in the search engines. Back Link building is also called Off Page Optimization in SEO.

Websites that link back to your site and the page rank of those websites are important. Linking with irrelevant websites dont count with the search engines and is a wasted effort. How do search engines decide about the relevance of the website linking back to your website?

Search engines also consider the anchor text used in linking back to your site. For example, if your website is about dating than the anchor text: dating tips may be given more importance than the anchor text: recommended website.

Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.

In nutshell, you have to be careful in deciding about the websites that should link back to you. Those websites should be related to your sites niche. They should be considered as authority sites and the anchor text used to link back to your site should contain your site related keyword.

In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?

You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+.

Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

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